I love metaphors. I use them in every aspect of my life. I use them fearlessly in my blog and in my day to day conversations with clients and friends and family and strangers and the like. I read an article in the New York Times about this a few weeks ago and the author suggested that we use metaphors as a screen for how we really feel or what we really think. Mmmm. Not sure about that.
Regardless, I was making a presentation to my Cabbagetown Chapter of Business Networking International the other day and I drew a sketch to describe how I "see" my business model. You can view it here. I'm a simple man and the model is simple. I heard this described in a seminar many years ago and the image kind of stuck in my brain.
The idea is to fill a funnel with as many prospects, friends, family, referrals, clients etc as I can in my lifetime, spend countless hours trying to keep in touch with them and communicate with them, and eventually, business will drop out the bottom into my working day.
I really can't describe how effective it is but it's something I can relate to each day and it dictates much of what I do in terms of advertising and sponsorships etc.
The photo was taken by my fellow BNI member, Mun Chau from Mun Photos.