This social media phenomenon is part of everyday conversation for many Realtors. In fact, last June, there was a conference here in Toronto that was devoted specifically to the many opportunities to communicate on the internet and it was "sold out" soon after it was announced.
It was popular because most of us have this eery feeling that even though we use the net in our day to day business lives and we think we know what it's about, we're certain there's much more out there we're missing out on and therefore we're losing business as a result.
Part of our challenge is to communicate to our clients that our business model encompasses all levels of promotion and that their home will get blanket coverage when they use our services. So here's a story of what can happen when a Realtor does not use the internet. This story originated on Facebook and was told by a good friend of mine who lives in a small city in Ontario and who did not call me to recommend a Realtor.
Client is trying to sell his house. Listed for two weeks and no offers. Client getting annoyed at having to keep the house looking like Martha Stewart's living room and writes a Facebook comment about this. Friend of client writes back asking about his house (not really in the market but curious). Friend in question eventually buys house. Client wonders if he could have sold house without the agent (not in a million years) and therefore sheds a dim light on my profession. Finds out agent does not have an on-line presence.
I received lots of "hits" from www.realtor.com when I list a property but many are anonymous. The "hits" I receive from Facebook Market Place are much more substantial and personal and none are anonymous.